November 2007
524 posts
Young Adults Click with Holiday Shopping -... →
Young adults in the US will increase their holiday spending by 10% this season, to $634 per person, according to researcher Youth Trends.
Gay & Lesbian Online Travel - eMarketer →
Working on the assumption that the GLBT community makes up 5% to 7% of the population (6.8% as measured by Witeck-Combs), this translates to GLBT travel spending of $65 billion at the low end and $91 billion at the high.
Video Gamer Demos Trend Younger - eMarketer →
More than one-half of all adult gamers are under 40 years old, and one-quarter are under the age of 30, according to an Associated Press-AOL Games survey conducted by Ipsos.
African Americans Still Lag Online - eMarketer →
African Americans are becoming more active online. In fact, eMarketer estimates that they will make up 11.8% of all US Internet users in 2011, up from 10.8% in 2006.
E-Mail and Text Us, Consumers Say - eMarketer →
Vertis found that 40% of men 65 and older said that an interactive follow-up was acceptable, compared with 23% of female consumers that age.
ad:tech London Panel on Online Branding -... →
DoubleClick, Capital One and Intel weigh in on the best tactics.
Mobile Users Easy To Annoy? - eMarketer →
Nearly two-thirds of respondents to a Maritz Research survey of Generation Y consumers said they were unlikely or definitely unlikely to subscribe to texted retail offers sent to their handsets.
Targeting Word-of-Mouth Influencers - eMarketer →
Passionate consumers are natural brand evangelists.
There Goes Mobile Advertising - eMarketer →
Many hope that mobile brand advertising is finally on the move.
Microsoft's Massive In-Game Reach - eMarketer →
In-game advertising is being pioneered over time. Video games are the fastest-growing media form. Virginâs Megastores now attribute 70% of their revenues to games. But in-game ads are still in their infancy.
Word of Mouth Works Worldwide - eMarketer →
The unbiased opinion is trusted around the globe.
Mobile Social Networks Hit Mass Market - eMarketer →
Today the mobile social networking community has 20 million users. eMarketer spoke with him about what is driving growth and what it means for marketers.
Product Placement Moves Online - eMarketer →
PQ Media projects that worldwide product placement spending on films and TV shows will reach $4.38 billion in 2007, up more than 30% from the 2006 figure of $3.36 billion.
Retail E-Commerce Eyes Retention - eMarketer →
E-commerce spending in the United States is expected to grow 18% in 2007 to $259 billion, reflecting increased consumer comfort with online shopping.
IPTV Raises the Pay TV Bar - eMarketer →
Internet protocol television (IPTV) subscription service from telephone service providers accounts for less than 1% of the total US pay TV market
'Welcome! Now Pass This E-Mail Along' - eMarketer →
More than seven in 10 online retailers send out welcome e-mails to customers who sign up for their e-mail programs, up from 66% who did so in 2006, according to the The Email Experience Council.
Web Video Viewers Logging More Hours - eMarketer →
Three-quarters of online video viewers watch more video than they did a year ago, and more than one-half expect to watch even more next year, according to a study conducted by Taylor Nelson Sofres and sponsored by AOL and Google.
Holiday Retail Sales Growth To Slow - eMarketer →
Holiday sales growth will be the slowest it has been in five years, according to TNS Retail Forward. The company forecasted that fourth-quarter growth in 2007 would slow to 3.3% from 4.6% in 2006.
Hollywood Goes Online - eMarketer →
There is a growing sense that the studios’ core audience of 12- to 24-year-olds does not respond to newspaper advertising and is increasingly tuning out TV commercials through the use of DVRs and other time-shifting devices,
In-Game Advertising Targets All Gamers - eMarketer →
Reaching video gamers while they play.
E-Mail Marketers Mind Their Manners - eMarketer →
In 2007, nearly six in 10 companies will send their e-mail recipients to pre-populated Web forms if they want to opt-out, up from 30% who did so in 2005.
Fans Flock To Sports Sites - eMarketer →
Top sports site users skew young and male, based on a comScore analysis of visitors to ESPN.com, Fox Sports on MSN, and Yahoo! Sports.
Marketing Pharmaceuticals to Doctors - eMarketer →
Pharmaceutical sites aimed at consumers are drawing as many as 20% to 30% of their visits from physicians, according to Manhattan Research.
E-Mail Top Digital Marketing Tool - eMarketer →
In a survey of 311 marketing executives, McKinsey found that 83% used e-mail, ahead of display ads, paid search and online video.
Online Is Ad Spending Bright Spot - eMarketer →
Internet display advertising grew 17.7% to $5.52 billion during the second quarter of 2007, according to TNS Media Intelligence.
Voters Look to Online Video to Decide - eMarketer →
An average of nearly 30% of US adult Internet users say they will watch online news video to learn about 2008 presidential candidates, according to a survey conducted by Synovate for ClipBlast!.
YouTube-Friendly Cams for Video Nation - eMarketer →
An ABI Research study found that 16.2% of US Internet households have a digital camcorder.
Are Internet Television Ratings Low? - eMarketer →
Only 9% of US adults have watched a full-length television program on the Internet, according to an August 2007 Ipsos Insight study conducted with Associated Press and AOL.
B2B Online Advertising Up - eMarketer →
US business-to-business ad spending totaled $14.39 billion in 2006, up 1.4% from $14.19 billion in 2005, according to a BtoB Magazine analysis of ad spending data from TNS Media Intelligence.
Online Health Info Starts with Search - eMarketer →
More than three-quarters of Internet users in the United States go online for health information, according to Burst Media.
Myth of the Active Music Buyer - eMarketer →
Blame product or pirates, but spending is down.
Mobile Search Advertisers Up Spend - eMarketer →
US mobile search advertising revenues are projected to reach $1.4 billion in 2012, up from $33.2 million in 2007, according to The Kelsey Group.
Are Web Mail Sites Best for Ads? - eMarketer →
E-mail sites are by far the largest online advertising revenue generators, according to study by Nielsen//NetRatings’s AdRelevance, as cited in MarketingCharts.
Prescribing Online Pharma Marketing - eMarketer →
At $5.3 billion, the pharmaceutical industry was the 10th-largest advertising category in the United States in 2006, according to TNS Media Intelligence.
Casting the Big Movie Download Roles - eMarketer →
The market for movie downloads will reach $720 million in 2011 in the United States, according to Screen Digest’s “Online Movie Strategies: Competitive Review and Market Outlook.”
Cross-Channel Sales Suit Online Apparel -... →
A January 2007 Accenture survey found that two-thirds of online consumers prefer to buy clothing in stores rather than online.
Boomers Still Rock the Radio Dial - eMarketer →
Baby Boomers are steady radio listeners, according to a Bridge Ratings study conducted during June and July 2007.
Where Can You Find Guys Online? - eMarketer →
US men age 18 to 34 have always been an elusive target for marketers, and one they pay dearly to hit â think of the ever-rising cost of Super Bowl spots.
Business Blogging Still Rare - eMarketer →
There are plenty of business-blog skeptics in the US as well, according to studies by Socialtext and eMarketer. Less than 6% of the Fortune 500 and 2% of the Forbes 200 Best Small Companies blogged in April and June 2006, respectively.
Buyers Transact at All Retail Channels - eMarketer →
The distinction between online and offline retail is eroding, at least in consumers’ minds, according to a Sterling Commerce survey of US adults conducted in June and July of 2007.
YouTube Introduces Ads in Videos - eMarketer →
More than six in 10 consumers IBM surveyed said they preferred ad-supported online content, while 28% preferred paying for ad-free media.
Will Internet Kill the Radio Star? - eMarketer →
Unfortunately, for traditional radio operators, someone is touching that dial.
Internet Keeps Young People Upbeat - eMarketer →
Nearly two-thirds of the young people surveyed said they think that the Internet, instant messaging, cell phones and other technologies make people happier, and 61% said those things make them feel closer to their family
Print and Digital Need Not Compete - eMarketer →
The printed word still holds a strong pull for many consumers, according to Deloitte & Touche’s “State of the Media Democracy” study, conducted by the Harrison Group in March 2007.
Online Video and Search Sync Up - eMarketer →
Will indexing online video bring search ad dollars?
Sizing Up Apparel Online - eMarketer →
According to “The State of Retailing Online 2007,” a report sponsored by Shop.org and conducted by Forrester Research, US online sales of apparel, footwear and accessories (excluding jewelry) will reach $22.1 billion in 2007, a 21% increase over 2006.
US Hispanic Mobile Use, Revenues Up - eMarketer →
Hispanic Americans are the fastest-growing and youngest US mobile segment, with the highest average revenue per user of any demographic group, according to Telephia’s “Q2 2007 Mobile Hispanic Report,” cited in RCR News.
Smells Like Teen Marketing →
3iYing teams up with design-conscious teen girls in a radical approach to pushing everything from tampons to cell phones
Ypulse: Media for the Next Generation →
Daily news and commentary about generation Y for media and marketing professionals.
21+ Fresh Ajax CSS Tables →
Not many web designers have fun when it comes to styling tabular data. We have taken a close look at todayâs best functioning and styled tables to showcase over 15 modern css and Ajax tables teaching you some useful techniques for displaying information