Internet Marketing Strategy

E-commerce spending in the United States is expected to grow 18% in 2007 to $259 billion, reflecting increased consumer comfort with online shopping.

Internet protocol television (IPTV) subscription service from telephone service providers accounts for less than 1% of the total US pay TV market

More than seven in 10 online retailers send out welcome e-mails to customers who sign up for their e-mail programs, up from 66% who did so in 2006, according to the The Email Experience Council.

Three-quarters of online video viewers watch more video than they did a year ago, and more than one-half expect to watch even more next year, according to a study conducted by Taylor Nelson Sofres and sponsored by AOL and Google.

Holiday sales growth will be the slowest it has been in five years, according to TNS Retail Forward. The company forecasted that fourth-quarter growth in 2007 would slow to 3.3% from 4.6% in 2006.

There is a growing sense that the studios’ core audience of 12- to 24-year-olds does not respond to newspaper advertising and is increasingly tuning out TV commercials through the use of DVRs and other time-shifting devices,

Reaching video gamers while they play.

In 2007, nearly six in 10 companies will send their e-mail recipients to pre-populated Web forms if they want to opt-out, up from 30% who did so in 2005.

Top sports site users skew young and male, based on a comScore analysis of visitors to ESPN.com, Fox Sports on MSN, and Yahoo! Sports.

Pharmaceutical sites aimed at consumers are drawing as many as 20% to 30% of their visits from physicians, according to Manhattan Research.

In a survey of 311 marketing executives, McKinsey found that 83% used e-mail, ahead of display ads, paid search and online video.

Internet display advertising grew 17.7% to $5.52 billion during the second quarter of 2007, according to TNS Media Intelligence.

An average of nearly 30% of US adult Internet users say they will watch online news video to learn about 2008 presidential candidates, according to a survey conducted by Synovate for ClipBlast!.

An ABI Research study found that 16.2% of US Internet households have a digital camcorder.

Only 9% of US adults have watched a full-length television program on the Internet, according to an August 2007 Ipsos Insight study conducted with Associated Press and AOL.