Internet Marketing Strategy

Young adults in the US will increase their holiday spending by 10% this season, to $634 per person, according to researcher Youth Trends.

Working on the assumption that the GLBT community makes up 5% to 7% of the population (6.8% as measured by Witeck-Combs), this translates to GLBT travel spending of $65 billion at the low end and $91 billion at the high.

More than one-half of all adult gamers are under 40 years old, and one-quarter are under the age of 30, according to an Associated Press-AOL Games survey conducted by Ipsos.

African Americans are becoming more active online. In fact, eMarketer estimates that they will make up 11.8% of all US Internet users in 2011, up from 10.8% in 2006.

Vertis found that 40% of men 65 and older said that an interactive follow-up was acceptable, compared with 23% of female consumers that age.

DoubleClick, Capital One and Intel weigh in on the best tactics.

Nearly two-thirds of respondents to a Maritz Research survey of Generation Y consumers said they were unlikely or definitely unlikely to subscribe to texted retail offers sent to their handsets.

Passionate consumers are natural brand evangelists.

Many hope that mobile brand advertising is finally on the move.

In-game advertising is being pioneered over time. Video games are the fastest-growing media form. Virgin’s Megastores now attribute 70% of their revenues to games. But in-game ads are still in their infancy.

The unbiased opinion is trusted around the globe.

Today the mobile social networking community has 20 million users. eMarketer spoke with him about what is driving growth and what it means for marketers.

PQ Media projects that worldwide product placement spending on films and TV shows will reach $4.38 billion in 2007, up more than 30% from the 2006 figure of $3.36 billion.

E-commerce spending in the United States is expected to grow 18% in 2007 to $259 billion, reflecting increased consumer comfort with online shopping.

Internet protocol television (IPTV) subscription service from telephone service providers accounts for less than 1% of the total US pay TV market